E-commerce firms play it safe, give staff digital lessons
Published on: 2020-05-17 03:20:19 | Category: Business | By: admin
Famous technology firms of India, area unit providing digital coaching to blue- and grey-collar employees further as external stakeholders like corner stores, as they proportion operations virtually nightlong amid Associate in Nursing acute labour shortage due to the Covid-19 pandemic. Startups as well as Swiggy, Zomato, Grofers, BigBasket and Flipkart among others have had to impart coaching digitally to thousands of delivery executives, services employees, pickers, packers and repositing employees quickly because the current nationwide imprisonment leaves no scope for in-person interactions. Others, like Urban Company, olla and Uber area unit conducting on-line coaching for his or her service professionals and driver partners on best practices, round-faced with disruptions because of the virus irruption. The digital onboarding comes while these startups have managed to push the envelope with relevance safety measures for his or her personnel and delivery partners.
Staff safety, driving higher product adoption and winning client trust are three folds of intent. For example, Swiggy, that has launched grocery deliveries in three hundred cities and its pickup and drop service spirit in sixty cities in but fifty days. “We haven't ever done a very digital-only coaching for kirana (corner) store homeowners and delivery partners,” aforementioned Vivek fragment, chief in operation officer at Swiggy. The company has used animated videos, voiceovers, static cards and different processes to speak the key takeaways and assessments during a gamified manner. “We realized that videos alone won't serve if we wish to make a comprehensive learning program designed keeping in mind the varied forms of users, mobile devices and property challenges,” a Swiggy interpreter aforementioned.
Swiggy isn't alone.
Businesses across the board area unit adopting a lot of tools and modules to digitally communicate with blue-collar employees, generally in their native languages. Flipkart, for instance, is mistreatment its in-house learning management system to aboard employees from earlier coaching provide chain employees on new processes. Grofers is mistreatment tools like Invision, Adobe XD, Sketch and Fluid, further as product like Noticeboard to drive adoption of digital learning, for onboarding and retention of staff. “These tools area unit wont to post and push coaching modules and coaching content, track and improve performance, change community learning, scale back coaching time, conduct interactive polls and quizzes and share productivity information,” aforementioned Rohit Sharma, head of provide chain at Grofers. The e-grocer has additionally extended the mechanisms to coach employees on safety precautions, best practices of metabolic process hygiene, and therefore the importance of mistreatment safety gear. Urban Company, whose service professionals have to be compelled to move with customers, has additionally haunted coaching measures aimed toward creating most of its services contactless. The startup has launched “Project Kavach” – a certification coaching programme – to assist many partners take necessary precautions on personal safety and hygiene standards, usage of non-public protecting instrumentation, and normal in operation procedures through a staggered seven-day virtual coaching programme.