Today Tinder introduces a significant new feature: video calls. Because the organization calls its own video chats, Face to Face doesn't allow people to share private phone numbers and rolls out as a pilot in 13 countries, including the US in Virginia, Illinois, Georgia, and Colorado, as well as Australia , Brazil, and France. Not all leaders will have exposure in certain states and nations, only a small number. The team hopes to see how well the video calls work from a technical point of view, such as how the servers handle them, before rolling out the feature more widely, says Bernadette Morgan, senior product manager at Tinder's confidence and security team.

In a few ways Face to Face differs from other features of video chat. For one, all individuals must opt in to the call to make it happen. When they press on the video icon at the right corner of the text chat screen, they will be asked to sign in with the other person for video calls. After doing so they will be able to make the call after they and their match. They will opt out anytime they want.

Until calling, both parties will agree to keep calling PG — that means no nudity or sexual material, and no hate speech, abuse, or illegal activity references. Upon beginning the call, users can see the screen split in half so the caller can still see himself as big as the person they are calling. Morgan claims this was done intentionally so that viewers can make sure they still look nice and don't reveal something in the background that they do not want to broadcast.

"We did this split-screen deliberately because you know exactly what you look like on the other person's camera, and you can feel a little more relaxed," she says. "And then, we hope it encourages dialogue, too. You can see the other person [and] they can see you by getting an equal size, and ideally, it facilitates conversations because conversations are a two-way street.”

When a video call finishes, each person is asked to answer whether they would like to have a call again and if they did anything improper they are also given the opportunity to report someone. That being said, the team says it has "no plans" to monitor calls, says confidence and safety company head Rory Kozoll. So if someone is reported the team would apparently not be able to revisit the content of the offending. Kozoll says the team will "lean heavily" towards confident user reports and what they say has happened.

"In a call like this nothing could happen that could not happen in any other call," he says. "So our viewpoint on it is that we'd treat it the same way as if you'd had a call with the individual via some other device or your own phone and you've recorded it to us."