Visitors have already created their first impression of your business within a few seconds of landing on your web site. Your homepage is like a hotel lobby; visitors won't stay there long, but they're expecting it to be attractive, clean and easy to navigate.

Your material on your homepage needs to give them a good picture of who you are and what you are doing, and then invite them to explore. If they don't like what they see or see what they're expecting, then they'll leave.

We've helped dozens of B2B companies at terms of its ability to plan, design and develop compelling websites that reflect the brand experience. Here are seven important steps that we suggest.

-- 5 Steps to Writing Powerful Homepage Content --

1. Start With a Winning Hero Message

You can have the most sleek, stunning website design, but if visitors can't understand what you're doing in seconds, you'll lose it.Your message to the hero is the gripping hook that gets someone to stop scrolling and pay attention. Intel updates its hero message periodically to give examples of their technology at work. Their current message for the hero, "We 're changing the game," pique your curiosity and invite you into it.

2. Include a Strong Value Proposition

Your value proposition is a statement telling visitors why they should be choosing you over their competitors. She should:

> Be concise and easy to understand
> Define what you do
> Make it easy for someone to find you in an online search
> Make it clear who your target audience is
> Explain how your product or service solves their problem

Think of the value proposition for Slack, for example. It is a hub of collaboration where the right people and the right information come together to help everybody get the job done. Slack is user friendly so it couldn't be easier to grasp what they are doing.

3. See Who You Support

Upon reading your message and value proposition about your hero, your guests will have a general idea as to how you can help. But most probably, they need to know a little bit more. Take , for example:

> Do you help companies of their size?
> In their industry?
> In their role?

Insight2Profit is a pricing strategy company that assists private equity firms, executives, managers of pricing and sales leaders. Just skimming the content of the company's homepage allows you to see exactly who they are helping and how.

4. Explain the problems you are solving

By now your B2B website users know who you are, what you are doing and who you are supporting. Don't let them leave without saying what problems you 're solving.
Helping to improve collaboration? Improves productivity at the workplace? Reduce overloading emails?

Instead of merely listing features, lead with the biggest pain points your customers have. Tell visitors how you can address them on your website.

5. Tell them how well you can do it

You are bound to have stiff competition, no matter what your industry may be. Tell tourists what makes you stand out. Saying you have the best employees, the most effective systems or the most sophisticated technologies isn't enough. Make clear what makes it better, and make it more specific.

Speak to the team's expertise, or how the method contributes to superior results. Keep brief but make it strong. Always offer them a chance to learn more.