James Dyson, a luxury vacuum magnate, has revealed new photos and a little more information about his company's failed electric vehicle — a project he recently revealed he poured over half a billion dollars of his own money into.

Dyson shows some of the first images and videos of the real prototype it made before the project was killed last October in a new blog post on the website of his company as well as a few more computer renderings. He describes the SUV as "a revolutionary car filled with technology," and claims his company "resolved a lot of issues that are typically associated with electric vehicles," but the project was eventually abandoned because it was not "commercially viable."

Missing from the article, however, is some clear clarification of what those issues were, or how the organization can address them. Dyson calls for a "speak-in, integrated and highly efficient Electric Drive Unit (EDU) comprising Dyson digital electric motor, single-speed transmission and state-of-the-art power inverter," although there is no explanation as to what distinguishes those technologies from those developed in the electric vehicle space by other companies.

Other design benefits listed (such as flexible battery pack design, enhanced interior space, longer wheelbase) and features (such as a heads-up display or handle-free doors) are far from unique. And while Autocar reports that the SUV should be offering around 600 miles of range using a 150kWh battery somewhere, Dyson never got close enough to put that claim to the test.

The steering wheel is one of the few standout parts of the SUV, which looks more like a video game controller than anything else. Other than that, the architecture of the Dyson EV is almost indistinguishable from those of Byton, or even Faraday Future.

Which, unlike those startups, is a company that currently sells products and generates revenue would have been able to make this luxurious electric SUV work had it found the right manufacturing partner or scrounged up a few billion dollars to get to production.